Here are the five best keyword research tools I recommend for startups to begin a well-rounded keyword foundation for SEO.
1. Google Keyword Planner
Google Keyword Planner is the best place to begin keyword research.
It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors. Enter your product or service, your competitor’s landing page and product category. Customize your search for certain kinds of keywords.
With Keyword Planner, you can:
- Search for new keyword and ad group ideas
- Get search volume for a list of keywords or group them into ad groups
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.
3. Moz’s Keyword Explorer
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:
- Opportunity: Relative CTR of the organic results on a SERP
- Importance: How critical the keyword is to your campaign
- Potential: A combination of all keyword metrics to help you prioritize
4. Keyword Tool
Anyone using Google’s Keyword Planner for keyword research should also use Keyword Tool. Since Keyword Planner is designed for advertisers, it won’t always show lucrative long-tail keywords that Keyword Tool manages to capture.
This tool is free for the first 750+ keyword suggestions; sign up for the pro version to see data such as search volume, CPC on AdWords, and competition. It also allows you to export your results to CSV.
When it comes to keyword research, SEMrush is a one-stop shop with an impressive list of features.
SEO and PPC research
Search for keywords that perform well on both Google and Bing. Gather in-depth information, including CPC, volume, trend, number of results and ad copies.