Namrata Soni better known as the makeup-artist of actress Sonam Kapoor, is a well-known name in Bollywood. She’s one of the best make-up artists and hairstylists in the industry. But this time she’s in the news due to AR beauty filters.
What are AR beauty filters?
Namrata Soni has developed some amazing filters for Instagram and she wants beauty conscious women to take advantage of these filters. She partnered with a tech-driven advertising studio, Graphixstory, to produce these filters.
- Metallic Smoke: Inspired by Sonam Kapoor’s Cannes look, the filter is a classic recreation.
- Sunset Glow: You will love the flush of sunset hues on lids and the glass skin glow effect of this filter.
- The Liner on Fleek: Get the minimal cat-eye in the most convenient manner with this filter.
What Namrata Soni said about these filters?
The make-up artist and hairstylist noticed the shift towards e-makeup rather than Selfies and that brands as well as influencers were looking for more e-makeup options. They wanted to be more relatable to the beauty world. She said that her AR beauty filters can help achieve the level of instructiveness with the audience in the most acceptable manner.
How to use the filters?
Namrata Soni has provided a tool #NAMGLOW to allow the users to get the first-hand experience of how the changes will look on them. Anyone can check the artists’ rendition on her face with just one tap on the given tool.
All the AR beauty filters are provided controls to decrease and increase the effects according to needs and suitability. The control buttons are provided on their sides and they allow a hassle-free operation. Namrata Soni said that since people are spending more time on digital media, they need filters like she provided.