European Football: Top 10 shirt sponsorship deals

The Liverpool versus New Balance kit sponsorship dispute has brought the fore the commercial role and value of the team jerseys in professional club football. The deals run into millions of dollars.

All the top ten jersey sponsorship deals in European club football have contracts worth over $ 100 million from kit and shirt sponsorship deals.

LaLiga leaders Real Madrid make the most € 190 mn ($ 212.27 mn) from their jersey –  €86.9 mn ($ 97.09 mn) from kit supplier Adidas and € 70 mn / $ 78.2 mn from jersey sponsors Emirates. However, Chevrolet’s € 74.1 mn ($ 82.79 mn) annual contract with Manchester is the single largest shirt sponsorship deal.

Here are the top ten European football clubs which collectively make €1,290.9 million ($1,442.21 mn) in revenues from their shirts:

10) Juventus: € 93 mn  / $ 104 mn

Juventus with adidas

adidas : €51 mn / $57 mn

Jeep : €42 mn / $ 47 mn

9) Liverpool : €98.5 mn / $110 mn

New Balance

New Balance: €52.1 mn / $ 59 mn

Standard Chartered : €46.3 mn / $ 51.75 mn

8) Arsenal : €104.2m / $ 116.5 mn

Arsenal with adidas

Adidas : €57.9 mn / $64.69 mn

Emirates:  €46.3 mn / $ 51.73 mn

7) Bayern Munich : €106 mn / $ 118.4 mn

Bayern Munich with adidas

Adidas: €66 mn / $ 73.74 mn

T-mobile: €40 mn . $ 44.69 mn

6) Chelsea K €115.8 mn / $ 129.37 mn

Chelsea K with nike

Nike : €69.5 mn / $ 77.65 mn

Yokohama :  €46.3 mn /$ 51.53 mn

5) Manchester City : €127.4 mn / $ 142.33 mn

Manchester City With Puma

Puma: €75.3 mn / $ 84.13 mn

Etihad : €52.1 mn / $ 58.21 mn

4) Paris Saint-Germain : €135 mn / $ 150.82 mn

Paris Saint-Germain

Nike : €75 mn / $ 83.89 mn

Accor Live Limitless:  €60 mn / $ 67.03 mn

3) Barcelona :  € 160 mn / $ 178.75 mn

Barcelona With nike

Nike : €105m mn / $ 117.31 mn

Rakuten: €55 mn / $ 61.45 mn

2) Manchester United : €161 mn / $ 179.87 mn

Manchester United

Adidas :  €86.9 mn / $ 97.09 mn

Chevrolet ; € 74.1 mn / $ 82.79 mn

1) Real Madrid : € 190 mn / $ 212.27 mn

Real Madrid

adidas: €120m  / $ 134.7 mn

Emirates: €70m / $ 78.2 mn

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